EDITORIAL AND CLAIMS POLICY

How we publish case studies, numbers, guides and compliance claims

Effective 17 October 2026 · Applies to zaivit.com, including the pages for IT providers

Case studies and client names

• We name a client, or show their logo, only with their permission.
• A case study describes work we delivered, taken from our own project records. The client checks the facts before it is published.
• If a client asks us to remove their name or case study, we do so promptly.
• Where a client prefers not to be named, we describe them generically (for example “a 12-person IT provider in Texas”) and never in a way that identifies them.

Quotes, testimonials and reviews

• Quotes are published word for word, with the person’s name, role and company, only after they approve the exact wording in writing. We keep that approval on record.
• We never invent testimonials, write reviews ourselves or have staff or relatives post them, and we never buy reviews.
• If anyone giving a testimonial has a material connection to us (for example a discount, payment or family tie), we say so next to the quote.
• We don’t suppress or selectively hide genuine negative reviews on platforms we control.

These rules follow the endorsement and review laws in the markets we serve, including India’s Consumer Protection Act, 2019 and the CCPA Guidelines for Prevention of Misleading Advertisements, 2022; the US FTC Endorsement Guides (16 CFR Part 255) and its rule on consumer reviews and testimonials (16 CFR Part 465); and the UK Digital Markets, Competition and Consumers Act 2024.

Numbers and results

• We publish a result only when it was measured and the client confirms it. We say what was measured and over what period.
• No estimates, projections or rounded-up figures presented as results.
• Service levels (for example response times) are described as targets unless a report shows they were met, and the report period is stated.

Certifications and compliance

• We say “certified” or “compliant” only when an accredited body has issued a certificate or report, and we name the standard, its version and the scope.
• Until then we use plain status words: “gap assessment in progress”, “planned”, “not certified”. The current status is on the trust center.
• We don’t display the marks or logos of standards bodies or certification schemes we don’t hold.
• Naming a product we work with (such as Microsoft 365 or Google Workspace) describes our work. It doesn’t imply a partnership, endorsement or partner status unless we say we hold one.

Prices

• Published prices show the currency, the unit (per user, per endpoint or per project) and whether tax is included. In India, prices are shown before GST.
• A published price is where a quote starts. The written quote you accept is what applies.

Guides and articles

• Every guide names its author and shows the date it was published and last reviewed.
• Statements about laws and standards cite the primary source (the regulator, the statute or the standards body), not a summary of it.
• We review each guide at least every 12 months, and sooner when a law or standard it covers changes.
• We may use AI tools to help research and draft. A named person checks every fact against the cited sources and is accountable for what we publish.
• Guides are general information, not legal advice.

Corrections

If you find an error, email hello@zaivit.com with the subject “Correction”. We check it, fix factual errors, and update the page’s “last reviewed” date. If a correction changes the meaning of a page, we add a short note saying what changed.